The brand will roll out to about 2,000 stores this month, marking the retailer’s first full tattoo care line.
Los Angeles, August 24, 2023 /PRNewswire/ — Mad Rabbit, Mad Rabbit, a leading manufacturer and innovator of products for tattooed skin, today announced its launch at Walmart, marking the brand’s first launch at a mass retailer. Beginning today, Mad Rabbit’s extensive line of tattoo products will be available in approximately 2,000 stores. WalmartThe launch marks Walmart’s first full line of tattoo care products, offering solutions for tattooed skin from the first days of healing to the ongoing maintenance of the appearance and health of your tattoo and tattooed skin.
Mad Rabbit is introducing seven of its 10 skin care products to Walmart, including tattoo balm, soothing gel, tattoo balm stick, SPF, numbing cream, daily lotion and daily lotion tube. The products will soon be available in the natural and body care departments of 1,860 Walmart stores nationwide. The same products will also be available on Walmart.com.
“We’re excited to launch at Walmart and thank them for believing in Mad Rabbit.” Oliver Zack“This collaboration will expand our reach within the tattoo community and provide consumers with more points of purchase while also introducing new customers to the brand,” said Jonathan McClellan, CEO of Mad Rabbit.
Mad Rabbit was founded after the founder Oliver Zack Then, Saerom Agbitar noticed a need for tattoo care and jumped in to fill the space. Nearly half of the U.S. population now has at least one tattoo, a percentage that has doubled in less than a decade. This growing demand is driving a projected 9.43% growth in the tattoo industry globally by 2029. Today, Mad Rabbit is the market leader, selling one tattoo balm every 90 seconds and helping to save over 3 million tattoos to date.
The tattoo care market is experiencing significant interest among consumers and the industry at large, and the retailer selected Mad Rabbit as its first full product line in this space due to the brand’s proven, innovative products and successful approach to market that has captivated both tattooed consumers and professionals.
The retail expansion comes on the heels of MadRabbit announcing its Series A investment earlier this year. Mark CubanThe investment was led by Lucas Brand Equity and values the brand at $56 millionthe company has quadrupled its valuation in just two years and grown 300% year-over-year. In addition to retail expansion, the funding is also being used to build out Mad Rabbit’s product line, ramp up marketing efforts, and expand the team to meet demand for its products.
“We are excited to welcome Mad Rabbit to the Walmart family,” said a Walmart associate merchant. Austin Stevens“The Mad Rabbit team strives to elevate the rapidly growing popularity of skin care and the tattoo industry. We are proud to share the brand with our customers and serve their tattoo care needs.”
Including the launch at Walmart, the tattoo skin care brand now offers 10 skin care products available online at walmart.com, madrabbit.com, verishop.com and vitaminshoppe.com, as well as in Urban Outfitters, GNC and Walmart stores, as well as tattoo shops nationwide.
About Mad Rabbit
Mad Rabbit products have been exciting the tattoo community since 2019. Founded by two friends passionate about ink, Mad Rabbit is a clean, integrated skin care solution consisting of preventative care, aftercare for new tattoos, and daily tattoo skin essentials that support the long-term health and vitality of tattooed skin. Mad Rabbit offers a results-driven skin care line designed to improve the overall quality of tattooed skin with an eco-conscious approach. Mad Rabbit was featured on “Shark Tank” in 2021 and received initial investment from entrepreneur. Mark CubanSince then, the founders Oliver Zack and Selom Agbitor were named to Forbes’ “30 Under 30” list in recognition of their originality and success.
Press Contact: Carolyn Rowe, [email protected] 212.584.5668
Source: Mad Rabbit
